Delve into the methods behind the man who has built a succession of winning brands in India. Here are the bestsellers authored by Jagdeep Kapoor.

Do you sometimes feel that you have not been able to achieve fully what you are capable of ? Do you sometimes feel that if only your approach was not negative or tentative you could have done better in your life and your career?

Would it not be foolish to try and sell a comb to a bald man or a refrigerator to an Eskimo? Wrong Segmentation does not yield the right results.

In this highly competitive brand enviroment, 27 Brand Practices is a refreshing book with twenty seven action packed brand strategies to build winning brands.
Book review by Dr.N.M.Kondap, NMIMS.

The era of brand Switch is here upon us. For many years products and services marketers felt customers were there with them of life and started taking brand loyalty for granted.

Markets don’t decline they shift’ says Jagdeep Kapoor in his thought provoking new book. Once again Kapoor Presents a powerful and effective road map on how to build successful brands

At a time when marketing faces competitive challenges, this action- oriented book by Brand Guru Jagdeep Kapoor presents the 18 major weapons that a marketer must have up his/ her sleeve to make a brand successful.

This practical, unique and insightful book is focussed on aiding marketers to develop and build winning brand names.

This is the all new book on winning brand strategies from Jagdeep Kapoor