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27 Brand Practices

In this highly competitive brand environment, 27 Brand Practices is a refreshing book with twenty seven action packed brand strategies to build winning brands. The author, with his wide practical experience and his conceptual clarity bring to weave an integrated brand strategy so that the bran succeeds and does not disintegrate.

Each brand practice is clearly explained in a sequential and implemental manner which not only is useful for management students but can be effectively executed by corporate executives, entrepreneurs and industrialists. Each brand practice is supported by a real-life example through a case study which the author calls as “brand Case lets”.

Right from identifying or creating consumer needs through segmentation and positioning and as well as strategies for pricing and distribution to advertising and promotion implementation, 27 Brand Practices is a must for every person aspiring to build a strong and winning brands. This simple straight forward brand strategy direction would be an essential and productive companion to every brand marketer.

Japdeep Kapoor is Chairman and Managing Director of samsika Marketing Consultants Pvt. Ltd.Mumbai a leading strategic marketing consultancy with an impressive list of clients drawn from both multinational and Indian Firms. HE has worked on a large number of brands including Carrier, OTIS, Navneet, Hallls, Motherdairy, Seven Seas, Monginis, Frooti, Cinthol, Nirmal, M-Seal, Fevicryl.Aptech, Arena, Fevicol, Bailey, Anchor, Panacea Biotech, Safal, Listerine, Balarampur Chini Tetrapack, Fedex and Blue Dart.

Widely considered to be a Brand Guru Jagdeep Kapoor is a prolific writer and has authored several Best Sellers. He is credited with publication of over 1008 articles in newspapers and Magazines such as the Economic Times. He has regularly conducted programs on television and has anchored the popular marketing show “Dream Merchants”; He is a visiting faculty member at Jamnalal Bajaj Institute of Management Studies, Mumbai of which he is also an alumnus.