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9 Brand Shaastras
Nine Successful Brand Strategies
to Build Winning Brands
Jagdeep Kapoor
is the Chairman and managing director of Samsika Marketing Consultants Pvt ltd.,
Mumbai a Leading strastegic marketing consultancy with an impressive list of
clients drawn from both multinational and Indian firms. His earlier books titled
24 brand Mantras and 18 Brand Astras were best sellers.
Markets don’t decline they shift’ says Jagdeep Kapoor in his thought
provoking new book. Once again Kapoor Presents a powerful and effective road
map on how to build successful brands. Terming these nine key brand strategies
as Shaastras’, he highlights important truths that each marketer must know to
build healthy brands. Beginning from the Needs Shaastra’,Which is the genesis
of every products. Jagdeep Kapoor discusses key brand building elements such
as brand awareness growth strategy ( or the Heed Shaastra) and brand market share
growth strategy (or the Breed Shaastra’) Through a stepwise presentation of these
concepts,Jagdeep Kapoor maps the entire journey of any brand from inception to
success!
Simple and direct,9 Brand Shaastras distils decades of brand building
experience into an easy to read book which every marketing person must have Numerous
real Life examples combined with the author’s vast experience, will give the
reader a strong grounding in the fundamentals of brand building. Kapoor simple
frameworks and immensely practical insights make this book a must read not only
for practitioners and students but for anyone who wishes to learn the art of
successful brand building.
Jagdeep Kapoor is the Chairman and managing director of Samsika Marketing
Consultants Pvt ltd., Mumbai a Leading strastegic marketing consultancy with
an impressive list of clients drawn from both multinational and Indian firms.
His earlier books titled 24 brand Mantras and 18 Brand Astras were best sellers.
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