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Mantra. Specialised marketing tips that enhance and enrich the understanding of the brand building process.		 Sitemap

Just like the guru-shishya parampara (teacher-student relationship) Jagdeep Kapoor through the SAMSIKA BRAND MANTRAS*, shares tips on marketing and brand building. These are specialised strategic marketing tips for practitioners and students of marketing and brand building. All these tips form the core basis of the Samsika Academy of Brand Management that presents an institutional interface for introducing and discussing core brand related issues.
*Mantras - 'Mantra' is a Sanskrit word, meaning a chant in the form of a tip that would lead to the fulfillment of what is desired.


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