Samsika Brand Yashas. Case Studies of Samsika's work in creating top notch brands like Onjus, Monginis, Navneet, Kotak Mahindra, Alfa, Kamani, Kadak Bidi, Prince, Life, Fevicol, Motilal Oswal Securities, Terracare, Sosyo, Sea Cod, Nirmal Lifestyles, Shalimar Superfoods, Kristeel - Shinwa, Shivamrut, Kool Jal Jeera, Ayur Neem Tea, Adventure Holidays, Kent Cars, Mafatlal Interiors, Multichef, The Club, and Steam Dream

List of Case studies :

FMCG - Food Processing (Ethnic Foods)

SUCCESSFUL DIVERSIFICATION INTO FOODS BY LAUNCHING THE FIRST TETRA PAK JAL JEERA BRAND IN INDIA

What does a popular gutka company do when it wants to diversify into foods? Why, come to Samsika Marketing Consultants^TM, naturally! That's what Syndicate Foods did. Blending the best between East and West, Samsika suggested the launch of Jal Jeera packaged in hygienic Tetra Pak^TM. The brand? Kool Jal Jeera^TM, said Samsika. And so began a tale to put one of India's favourite ethnic flavours on the world map. Right from advice on branding, segmentation, positioning and packaging design to setting up sales

and distribution systems against advance payment, helping choose the ad agency and defining the pricing strategy, Samsika^TM did it all. The reception? Love at first taste. After its initial acceptance, Kool Jal Jeera^TM is poised to take off both nationally and internationally.

Ad Agency: Everest

Samsika MD Jagdeep Kapoor, Syndicate Foods Chairman V K Tetambe & Mrs Poonawala Chairperson of Tetra Pak

FMCG - Food Processing (Ethnic Foods)

SUCCESSFUL CONCEPT LAUNCH OF AYUR NEEM TEA^TM

Tea times will never be the same again. Because with the introduction of Ayur Neem Tea^TM, tea now has the additional flavour and the medicinal qualities of neem. Farmocopia came to Samsika^TM to launch its neem tea brand in the Indian market. Samsika^TM formulated the entire integrated marketing strategy for the brand to set up base in India. Since Ayur Neem Tea^TM was breaking new ground, Samsika^TM paid special attention to positioning and segmentation. Starting off with the pack design, Samsika^TM went on to define sales territories, oversee the appointment of a sales force and set up the distribution network. The take-off was smooth and today Ayur Neem Tea^TM is poised to carve a niche for itself in the market.

Ad Agency: Art Advertising

Samsika MD Jagdeep Kapoor, Farmacopia ASM Vihar Kulkarni & Farmacopia Directors Ashok Kale, Minu Kale & James Cox

FMCS - Leisure Marketing

SETTING UP A WORLD CLASS, LEISURE RESORT & CLUB CONGLOMERATE

Venturing out to conquer new horizons was the Adventure Group with its enviable real estate track record. The group was branching out into the leisure, resorts and clubs category and came to Samsika marketing Consultants^TM for advice. The first step was to establish Adventure holiday^TM. Then, through the Samsika brand Segmentation & Positioning Module^TM, Samsika homed in on the locale Barwai, 45 km from the Mumbai airport. The idea is to have a world class club facility nestling in the hills and sculpted into the rocks, the stones and trees at Barwai. Samsika's contribution? The entire marketing strategy, the advertising brief, the sales and pricing strategy, including market research advice. As a result, Adventure country Resort^TM of Barwai is in the process of becoming a destination worthy of being marked on the world tourist map and Adventure Holiday^TM is being launched and setting the standard which no leisure resort has achieved before.

Ad Agency: V Graphics

Adventure Director Dewang Dholakia and Manager Niyati Shah with Samsika MD Jagdeep Kapoor