"I would like to take this opportunity to express my happiness at the sales
& marketing recommendation made by you (Samsika) and the progress made in the various
areas. Your (Samsika's) suggestions have been taken on board by our team and are already
beginning to show good results."
Adi Godrej - MD, Godrej Soaps Ltd
"Jagdeep Kapoor has laid the foundation for the establishment of a National
Franchise Network. Simultaneously he has uplifted the brand equity and perception of
Monginis in consonance with the company's position as a National Leader of Cakes."
Zoher Khorakiwala - Chairman, Monginis
"Mr Jagdeep Kapoor of Samsika Marketing Consultants is sincerely a gifted person. We found him outstanding in Brand Building and perception management."
MD- Motilal Oswal
"It was a revolution in marketing for Navneet when we associated ourselves
with Samsika. We at Navneet understood the benefits of marketing systems over and above
actual marketing. The promoters and our employees have realised the importance of Brands
through the mantras explained by Samsika."
Sunil Gala - Director, Navneet
"Alfa,the brand, has been guided by a marketing stalwart like Jagdeep Kapoor of Samsika, whose master stroke strategy of positioning Alfa Water Purifiers as better because of a stainless steel body, has changed the perception of Alfa in the market place and increased awareness."
Mrs Rajul Parikh - Director, Sales & Mktg,
Alfa Water Purifiers
"We had no experience in consumer marketing. Samsika has helped us to learn about consumer brands and now Onjus is an extraordinarily successful brand. the relationship between Samsika and us is of a teacher and a student. We have hired many consultants earlier unsatisfactoorily, but with Samsika we are more than satisfied."
Tulsi Goyal - Chairman, Onjus
"Samsika is the best thing that has happened to my company. It is the best preparation that we could have had for transforming our company to meet the challenges of the next millennium"
Dharmesh Jain - MD, Nirmal
"We are glad to know that Samsika is stepping into its fifth year. It has
taken a lot of planning, hard work and caring to make Samsika a success."
B O Mehta - VP, Fevicol
"We have indeed been very fortunate to have Mr Jagdeep Kapoor as Advisor for
our OTC business. Mr Kapoor's vast experience has helped us to successfully launch Seacod.
Under advice and encouragement from Mr Kapoor, the Company has been able to develop and
implement a long term Business Strategy. Only after our association with Mr Kapoor, we
realised what we were missing."
S M Kanwar - President, Universal Medicare
"An association with Samsika is like high quality supervision and guidance
on our whole marketing plan. With Mr Jagdeep Kapoor's consultancy, we have been able to
organise our business more focused and brands more strong. From staff training to the
Brand positioning statement, Samsika is involved in evolving the best our of the given
MD Shrirang Kisanlal Sarda
"Samsika has shifted our attitude from selling the product to building the
brand through strict discipline, systems and a positive approach. Samsika enabled us to
look beyond our current local thinking and have a new vision of growing as a national
brand and also give access to that vision, give clarity to our thoughts and
Abbas Hajoori - MD, Sosyo