Evaluation of Corporate Mission & Vision.
 Evaluation of external environment with respect to your organisation    (Opportunities and Threats).
 Establishing/Defining SBUs.
 Advise on Strategic/Marketing Alliances, Cross promotions, Tie-ups    and Acquisitions.
 Growth strategies.

 Rationalising the Product Portfolio
   (Product width, length, depth and consistency).
 Product Pruning Strategy.

 Advise on pricing policy, pricing objectives, demand at various    levels    of price, cost varying at different level of output, competitor's   cost and    pricing, pricing methods, finalisation of price.
 Provide strategy to increase/reduce price.
 Strategy to respond to price changes by competitors.
 Trade pricing.

 Facilitate appointment of Distributors.
 Planning of Distributor's and Sales Representative's Territories.
 Channels for Distribution.
 Audit levels of satisfaction of Distributors.
 Guidance on Market Coverage - (Areas/Markets to be covered).

Defining the sales process - various steps and actions to be
   taken at various steps.
Tactics to increase availability and sales.
Training the salesteam on sales systems and reporting formats.
Tactics to increase sales by building relationship with the retailers
  and consumers.
Strategies to handle retailers objection.

 Giving Creative Brief to an Ad Agency.
 Approval of Advertisement Message.
 Approval of the Ad Campaign.
 Evaluation of the Creatives.

 Giving Media Brief to an Ad Agency.
 Guidance on Media Planning, Media Type, Media Vehicles, Media    Scheduling (Micro and Macro Scheduling), Geographic Media    allocation.
 Guidance on optimum advertising budget to be used.
 Evaluation of Media Plan.

 Promotion strategies for trade.
 Promotion strategies for consumers.
 Promotion strategies for the sales force.

 Advice on segmenting the market with profiles and potential of each
   segment.
 Market focus/selection strategy.

 Developing the brand positioning statement.
 Advice on brand positioning statement and strategy.

 Guidance on PR strategy.
 Evaluation and approval of PR message.

 Giving the market research brief to Research Agency of the client.
 Evaluation and approval of the market research plan.
 Interpretations and recommendations based on the research report.

 Review of customer service standards.
 Implementation of customer service standards.

 Franchise Management Strategy.
 Guidance of appointment of Franchisees.
 Facilitate appointment of Distributors.
 Planning of Franchisees Territories.
 Audit levels of satisfaction of Franchisees.

  Product launch strategy:
      Generation of ideas.
       Screening of ideas.
       Concept development & plan for concept testing.
       Plan for Regional/ National launch.
 Marketing strategy development, segmentation and positioning,
   pricing, distribution, promotion for launch of new product.
 Product test marketing plan.
 Plan for tracking the awareness, trials and repeat purchases of
   the new product.

 Selection the brand name.
 Evaluation brand awareness.
 Generating / increasing brand awareness.
 Evaluating brand equity.
 Strengthening brand equity.
 Brand extension Strategy.
 Product line extension strategy.

 Strategy on brand packaging and labeling.

 Parameters for selecting an event.
 Marketing appraisal of the planned event.
 Tactics for managing the event successfully.

 Guidance on Direct Marketing strategy (Selection of channel for
   direct marketing and strategy for implementation).

 Development of a comprehensive brand management strategy
   including marketing strategy.
 

 Strategy for selection and appointment of Channel Partner.
 Guidance on training of Channel Partners.
 Planning of Channel Partners' territory.
 Audit levels of satisfaction of Channel Partners.

 Providing guidance on Job Analysis : Job description and Job
   specification of the sales and marketing team (GM-Sales &
   Marketing, NSM, RSM, ASM, SR, SE Product Manager, Product
   Executive).
 Guidance on structure of the sales team.
 Evaluating the present structure of the sales team and giving
   recommendations based on it.
 Guidance on Compensation Policy/Systems for the sales force.
 Guidance on Incentives (Monetary and Non-monetary incentives).

 Facilitating the recruitment process.
 Guidance on sales force appraisal systems.