ADVANCED BRAND
MANAGEMENT
 Course Details
The next batch of brand management course starts from January 1, 2008 to June 30, 2008.
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Objectives
The application of advanced marketing concepts to the discipline of Brand Management.
To undertake a thorough examination of the principles of Brand Management in a competitive marketing environment.
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Learning Outcome
Have a clear grasp of the complexity of Brand Management problems and the inter-relationships of the marketing mix elements in Brand Management activity.
Be able to relate the role of Brand Management to other management functions in the organisation.
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Skills Outcomes
Understand the basic nature of Brand Management planning.
Be able to apply both the analytical and logical marketing techniques required to solve Brand Management problems, and develop creative skills necessary to their success.
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Course Outline
Brand Affordibility - (Price) The theoretical and practical role of
pricing. Revenue-cost-profit relationships and their application to
Brand Management. Revenue management and control.
Brand Acceptance - (Product) Product innovation, development,
management and control. Packaging and product design factors,
product portfolio management.
Brand Awareness - (Promotion) Outline the complex field of
promotional planning and control, looking at the rules of selling,
advertising, PR and other specialist promotional tools.
Brand Availability - (Place) Physical distribution processes and
channel decisions. The role of distributive trades.
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Assessment
| Assignments |
30% |
| Surprise Quizzes |
20% |
| Final Project |
30% |
| Examination |
20% |
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Course Fees
The fee structure for the advanced brand management course for two hours a week would be Rs. 39000/- ( Rs Thirty Nine Thousand Only) for six months plus service tax of 12% plus Education Cess of 3%. Rs. 39,000 +12% = Rs. 4680 +3% Education Cess = Rs. 140.40 (3% of 12% service tax).Thus the total fees payable would be Rs. 43,820.04 (Rupees Forty three thousand Eight Hundred and Twenty and paise Four only).
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Venue
SAMSIKA® ACADEMY OF BRAND MANAGEMENT™-(SAB™)
4117/8/9, Oberoi Garden Estates ,
4th Floor , C Wing
Near Leela Kempinski ,
Off Saki Vihar Road,
Andheri (E) , Mumbai - 400072.
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Fees should be paid before December 26, 2007.
The demand draft should be made in the name of "SAMSIKA MARKETING CONSULTANTS PVT. LTD." payable at Mumbai.
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