Cinthol
Otis
Carrier
Wizcraft
Tetra Pak
Zicom
Sunrays
Oberoi Construction
Crossword
RoltaNet
Netkraft

The focus for cinthol is on increasing sales volumes, finding innovative ways for demand generation, rationalising the product portfolio and positioning the brand to take it to greater heights. The Samsika^TM process continues to meet these desired objectives.

Cat: FMCG - Soaps
Ad Agency: Madison

 

When you are preparing for the next millennium, it pays to have a well planned out marketing strategy. Samsika Marketing Consultants^TM formulated an integrated marketing strategy for Otis Elevators^TM and reoriented the corporation from a sales and operations approach to a brand and product management outlook. Samsika^TM also helped focus on a new customer service strategy. With its new marketing and organisation structure in place, the American elevator company is now poised for a vertical take-off.

Cat: Industrial Marketing - Elevators
Ad Agency: Trikaya Grey

 

It is sometimes only a matter of introducing Samsika^TM systems into sales to boost a brand. Add sales training and the inculcation of a customer service culture to that formula and you have a winner on your hands. At Carrier^TM, the American world leader, the Samsika Market Penetration Module^TM helped penetrate new market segments and improve level of customer service. The team of Menon and Upango, led by Regional Director Raju, is raising market share by dropping temperatures. Cool, isn't it?

Cat: Consumer Durables - Air-Conditioners
Ad Agency: Bates Clarion

Restructuring can bring about gigantic changes. Especially when it is done to improve internal structure and reaffirm the branding. One of the suggestions Samsika mode to every Wizcraft team member was to prefix their names with 'Wiz' so that the magic of Andre, Sabhas and Viraf reaches greater heights.

Cat: FMCS - Event Management
Ad Agency: Wizcraft

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When you have the best the world has to offer in terms of packaging, you need someone to package that packaging and market its different applications to the relevant categories. That's what Tetra Pak^TM, the Swedish giant, came to Samsika Marketing Consultants^TM for. Samsika^TM oversaw its entire marketing strategy, conducted strategic marketing workshops and sales training sessions to empower the Tetra Pak^TM team and make it a force to reckon with in the market. With the proliferation of the FMCG companies in the food processing sector, it's Tetra Pak^TM here, there and everywhere.

Cat: Industrial Marketing
Ad Agency: Quadrant

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A brand well positioned is also well poised to take the market by storm. Thus spake Samsika Marketing Consultants^TM to Zicom^TM. And the electronic security systems corporation said yes to the Samsika Sales Training Module^TM. They also agreed to the customer service strategy that Samsika^TM recommended. And enthusiastically adopted the advertising 'Security Tips' strategy Samsika^TM advocated. Zicom^TM today is growing by leaps and bounds aided by the Samsika Contact Sheet Module^TM.

Cat: Consumer Durables - Electronic Security Systems
Ad Agency: TBWA Anthem

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Samsika Marketing Consultants^TM is helping develop a cohesive marketing strategy for Sunrays^TM Fruit Bars. Product launches are in progress, including Sunrays Turmint^TM, a cough lozenge with the positioning line, 'Turmint with holdi for relief jaldi, jaldi'.

Cat: FMCG - Food Processing
Ad Agency: Mudra, Zen

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In a market that was in the recessionary mode, Samsika's marketing strategy demonstrated how smart marketing with sharp focus and deft positioning can build winning brands and boost sales. Today the dynamic Vikas Oberoi leads from the front and the entire team of M P Singh, Arun, Mistry and Billy welcome top multinationals like Mahindra British Telecom at the highly prestigious office complex, Oberoi Garden Estates, at Andheri East, Mumbai.

Ad Agency: TBWA Anthem

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Samsika Marketing Consultants^TM advised Crossword^TM to grow rapidly through its Samsika Franchising Strategy^TM. Today the premium bookstore in Mumbai has wooed and wowed book lovers in Pune, Nasik, Ahmedabad and Delhi. More metros and towns are on the cards. Watch out! The bookstore from Deepak Mirchandani's IBH is on the prowl, looking to make the entire nation its domain.

A leader in computer technology is getting ready to be a successful internet service provider through the help of Samsika's integrated marketing strategy.

Cat: FMCS - Internet Service Providers
Ad Agency: Euro RSCG

A technology leader is working closely with Samsika Marketing Consultants^TM for setting up a marketing structure, developing a winning brand strategy and preparing for the brand launch.