Give below is a list of Demo Questions on Pricing
Strategy. The list is designed is to help you frame your queries similarly for the other stategic tools offered by us.
Should I price my product high (premium) or
Should I hold my price for a full year or
change it frequently?
Should I have an MRP?
Should I give large margins to my
distributors and retailers?
Should I cover all price points?
If my costs go up, should I increase my
If my costs don't go up, should I still
increase my price?
Should I ever decrease my price?
Should I sell at the same price all over
India or have different prices in different states?
Should I price my product at par with the
competitor's product or not?
Should my pricing to the trade be aggressive
with large margins?
Should I have a consolidated pricing
strategy or a segregated pricing strategy?
Should my costs or the perceived value of my
brand decide my pricing strategy?
Should I do sensitivity studies on
affordability before deciding my pricing strategy?
How frequently should I increase my price?
Should my margins to the trade be on the landed price or on the MRP?
When there is a price war in the
market, should I participate even if I am bleeding?
Should I get a floor price and a ceiling
Should I charge different prices to
different customers even though the quantity is the same?
Should pricing be used as the most important
weapon in the marketing mix?
If you are a pioneer and have started a new
category, how should you price your products/services?