New Age business need new, innovative
marketing solutions. The Information Technology rush in the areas of software, internet,
dot.com, computer education, e-commerce and hardware has led to new levels of competition.
In such a cyberspace scenario, success will depend on brand equity and marketing strategy.
Particularly when there are several companies launching similar product concepts.
To cater to this new reality, Samsika
Marketing Consultants Pvt Ltd, India's foremost marketing and brand consultancy firm, has
launched Mark IT TM, a division that will address marketing and brand building
issues of this IT segment.
Samsika has over the past six years,
spearheaded the marketing revolution that has swept over the Indian sub-continent. Small
and big firms have sought Samsika's help to keep abreast of the times. Multinational have
come for advice on setting up shop on Indian soil.
Lexsite.com, Aptech, Tally Accounting
Software, Bodhtree.com, RoltaNet, NetKraft, Aim Software Technologies, Star Ya
Kalakaar.com, ATCOM, Arena Multimedia, RP Tech, Concourse -- they all came to Samsika for
greater marketing thrust.
Portals, Vortals, computer education,
software development firm, IT companies -- all found great brand building benefit from
Samsika's Mark IT TM division.
"It is always a pleasure talking to
you. I was recalling my past association of '95-'96 and now the current assignment you
have with us. It is a new feel and paradigm shift. I see a dramatic shift from, and
individual shifting into building an institution.I must admit, I am yet to meet a man
with such clear Brand and Marketing fundamentals. If marketing professionals religiously
use your various business modules, especially the X-Ray Modules, they can never lose
direction and focus of Brand Building & Marketing Management. I wish you a great grand
success ahead in everything you do in the area of your domain."
Vikram Doshi ATCO
Industries (ATCOM Technologies)
"In these highly competitive times
where visibility, mind - share and brand equity are more valuable than brick and mortar
assets, I am sure that Samsika will play a stellar role in the domains of brand building
and marketing. I once aging congratulate Samsika and wish it all success in the times to
Sanjiv Gupta - Director